AcquireWeb AcquireVision

Action
Since AcquireVision product was SSD second large engagement with AcquireWeb, SSD followed the established collaborations processes with client's product management team in order to achieve maximum communication efficiency, development speed, and product quality.

• Assigned the same team of highly-skilled business analysts who worked on AcquireLocal product, and, therefore, were well familiar with AcquireWeb business model, software architecture, and industry practices. That allowed SSD to substantially minimize the duration of project lifecycle inception and elaboration phases.
• Assigned the same dedicated project manager whom both AcquireWeb product management team and SSD engineering team knew well, and with whom they could effectively collaborate right from the beginning.
• Assigned the same dedicated engineering team who developed AcquireLocal product, and, thus, knew well the system architecture and code structure. That allowed SSD to achieve the maximum code reuse boosting this way development speed, code and data integrity, and product quality.
• Created detailed project roadmap and schedule that took into account the possibility of requirements change during the development phase.
• Followed the established communication processes that included daily voice communication with client-side product managers and business analysts, regular progress tracking, and status reporting.
• Kept all stakeholders constantly informed about the emerging project threats and risks.
• Established a centralized repository for change request management to make sure every client request, as well as every bug found by the Quality Assurance team, were taken care of in order of its priority with regard to the available time and resources.
• Began systematic Quality Assurance tests early in the product development life-cycle to bring down the cost of issue resolution and to ensure that the product is released on schedule.

Product Highlights
AcquireVision is a multi-touch frequently-based program that gives customers the ability to select their prospects with pinpoint accuracy and then reach them several times with different creatives, while effectively merging online marketing with in-house mail delivery. The product

• Enables customers to identify the best prospects or subgroups of prospects via a detailed demographic, geographic, and behavioral profile defined by 100+ selects including income, age, gender, adults/children, home ownership, length of residence and other critical data.
• Includes such latest industry tools as
  • Prism Behavioral Clustering
  • CPG/OTC selects
  • Credit bureau selects
  • Geographic selects at local, regional, and national level
• Matches client-provided prospects' postal addresses with their email addresses from 30+ different public databases encompassing a total of 800mil+ permission-based e-mail records.
• Generates CAN-SPAM-compliant double opt-in/opt-out permission letters on behalf of a client company.
• Allows clients to integrate mail and email communications into one integrated marketing program.
• Enables clients to track when the mail is delivered by the post office and then “trigger” an announcement email of “look - into your mailbox” type. Clients can send additional follow-on emails to extend the life of the mailpiece.
• Creates a customized predictive model that allows customers to package the message differently to subsets of prospects or to further refine the target audience for subsequent mailings.
• Creates online reports of e-mail open rate, click-through rate, and conversion rate after each launch.
• Offers A/B split testing of different creatives used across multi-channel messages.
• Incorporates detailed tracking mechanisms for post-campaign buyer behavior analysis, matching back online and offline customers to households emailed in order to accurately measure program's incremental impact against a control group.